VIEWFINDER

Dallas, TX

Our mission at Viewfinder Coffee Roasters is to create excellent coffees & experiences, support communities, (both our neighbors in Dallas & places of coffee origin) and exemplify transparency & sustainability. A viewfinder is the part on a camera that helps you set your focus, and find your perspective. Being called Viewfinder is a reminder to keep our sights set on our mission. This is our #1 metric of success, and we hope you see it permeate everything that we do. Our purpose as humans is to love other people, look after our planet, and always try to do what is right. As this company is made up of humans (we promise we aren’t from Mars), we see it as our responsibility to do the same.